One of the most important things that researchers need to learn so more people will hear what they have found out from the research work that they do is to think more like marketers. If they want policymakers to listen to what their research has to say, then they need to be able to discuss these findings in great detail outside of the academia.
These days, it is becoming a pressing concern to determine what really works and what does not when it comes to researchers seeking to make an impact through the research work that they do on policy. There is a pressing need for researchers to establish connections not only in the academia but to people outside of it. It is a fact that there has since been a disconnect between researchers and scientists and the rest of the society. Bridging this gap ensures that there is a better understanding of the importance and the impact of the work that they do.
There are many platforms these days that allow researchers to get their works published in Research Features so more people will get the chance to see and read them. These platforms are designed to ensure that there is a constant supply of research evidence from universities and other relevant institutions and that these data are not only trustworthy but timely and useful too.
With the focus now being shifted more on impact, more and more researchers are trying to achieve it through mentoring programmes, high-level seminars on policy, and such other similar methods. There has been a belief that there is a huge advantage over allowing researchers to work with those who are considered as decision-makers.
There is also a need for researchers to learn how to think like marketers. They need to bring themselves closer to their audiences if they are to truly explain to them the impact of the work that they do. They also need to home in on what their respective audiences want to as to better get them to understand the nature of the work that they do and how they can benefit from them in the process.
Tailoring the message is also another way for researchers to be better heard and understood by their audiences. The message needs to be delivered in such a way that will make sense to the audience. Policy suggestions need to be framed right too. In many cases, policymakers would prefer suggestions that use evidence while veering away from dry numbers. Rather, they would prefer metaphors and narratives as an effective way for the message to get across.
With more and more organisations these days wanting to learn more about evidence through research, it is important to come up with results that will help answer such a need. Making sure that researchers will also not shy away from the possibility of promoting their research more to a wider audience is crucial towards achieving more impact too.
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